AAYAM

Finance Schemes

Student-friendly private study loans for learners pursuing education from partner institutions with customized loan products through a fully digital loan process.

Inspired by the works of the famous economist Milton Friedman, we set out to change how Education was financed, in early 2017. This was furthered by the sort of backgrounds we came from - one which valued Education above all else. This inspired us to leave our corner offices at some of the largest global banks to speak to Institutes and students across the length and breadth of the country. As we did so, it hit us on how starkly different the options of education financing are vs what is actually needed by the student. Armed with this knowledge, we started discussions with lenders, put our monies on the line(literally) to build financing products which will work. As we moved from segment to segment with our differentiated products (as we worked across institution categories and different types of courses), education focused underwriting policies, we saw the vindication of our steps by both students and Institute partners. Our inspiration is an India where financing is no bar for the right education to the right student. And we are getting there, one step at a time.


Bajaj Finance Limited, the leading arm of Bajaj Finserv Limited, is one of the most diversified NBFCs in the Indian market, catering to more than 50 million customers across the country.

Bajaj Finance Ltd. ("BFL", "Bajaj Finance", or "the Company"), a subsidiary of Bajaj Finserv Ltd., is a deposit taking Non-Banking Financial Company (NCFC-D) registered with the Reserve Bank of India and is xlassified as an NBFC- Investment and Credit Company. BFL is engaged in the business of leading and acceptance of deposits. It has a diversified leading portfolio across retail, SMEs, and commercial customers with significant presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial services products to its customers. BFL, a thirty-five-year-old enterprise, has now become a leading player in the NBFC sector in India and on a consolidated basis.